Mel Strutt

Managing Director, 3BY2

Meet Mel Strutt – entrepreneur, founder, and unapologetic no-BS marketer who’s tackling head-on how AI will shape the way we work.

As Managing Director of 3BY2 and founder of two of Perth’s most successful marketing agencies, Mel’s spent over 15 years leading businesses through change and turning chaos into clarity. A 40under40 winner and former EO Perth President, she’s seen first-hand how technology is rewriting the rules, not just for brands, but for people and careers too.

At 3BY2, Mel draws on her experience at the intersection of marketing, leadership, and AI to explore how humans and technology can actually work together. Her sessions deliver grounded insight, practical advice, and a healthy dose of humour to help people navigate change with confidence no jargon, no fluff, just real talk about what’s next.

Hear how Mel…

…is tackling head-on how AI will shape the way we work — and what it really means for people trying to stay relevant in a world that changes by the week.

…found the guts to take the leap — leaving a comfortable corporate career in her 20s to start her first business, and what it really takes to silence that “monkey on your back” that tells you to play it safe.

…draws on 15+ years building successful agencies to share what business has taught her about resilience, reinvention, and knowing when to pivot.

…helps you reframe disruption as opportunity so you can embrace change, upskill with purpose, and design a career that actually fits your life, not someone else’s version of success

Mel Strutt

Sessions

November 13, 2025 16:00 - 16:20

How AI is Shaping the Way We Work and How This will Impact You

November 13, 2025 16:20 - 17:00

Panel Discussion with Tenille Bentley and Michelle Reynolds covering Today's Session Topics

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Public Liability Insurance

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It is a condition of your participation in the Sidestep Careers Expo 2025 ("the Event") that your organisation ("the Client") demonstrates to Keen2connect it holds an insurance policy which includes Product and Public Liability cover with a minimum of $10 million. The cover must respond to any claim against damage or injury caused to third parties/visitors on or in the vicinity of your exhibition stand ("the Stand") be valid for the period ending no sooner than midnight on 14 November 2025.

To comply with this, your organisation must provide a copy of the Certificate of Currency for its insurance policy evidencing the minimum coverage of $10 million per claim. The Certificate of Currency must be received by Keen2connect no later than 7 November 2025 and be valid until the period ending at midnight on 14 November 2025.

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The City of Perth manages and operates the 24-hour Convention Centre Car Park under an exclusive arrangement with the Perth Convention and Exhibition Centre. Keen2connect acts as an intermediary to manage the process of reserving parking bays as a service to our exhibitors. We recognise the inconvenience and delays caused if exhibitors are unable to secure a parking bay during expo days especially on busy weekday peak periods. However we are required to adhere to certain conditions to make this offering available.

A reserved parking pass is $50.00 per bay, per day You are not obliged to book in advance however availability is subject to demand and is dependent on venue and city-wide activity.

Due to the popularity of this centrally located carpark we offer the option to guarantee your spot(s). We note from past events this parking station fills quickly particularly mid-week. To guarantee parking we kindly ask you to note the following conditions:

  • Complete this form, carefully selecting the number of bays per day. Submit your order no later than Friday 11 September 2026
  • An invoice will follow upon order receipt and payment is remitted no later than Wednesday 16 September 2026
  • Once Keen2Connect confirm the number of bays required with PCEC on Thursday 17 September 2026, changes, cancellation or refunds cannot be accommodated.
  • Parking passes will only be available for collection from our reception desk outside Pavilion 2 during exhibitor move-in between 8.00am – 10.00am on Friday 23 October, please collect your passes prior to parking your vehicle.
  • Your reservation guarantees the availability of parking bay(s) on a per day basis for the days booked, anywhere in the parking station. No specific bay(s) locations are allocated.
  • Parking passes permits one-time entry, per day.
  • City of Perth Convention Centre parking reserves the right to change prices with 60 days' notice. Pricing remains fixed once ordered and paid for.
  • After collecting your passes, entry to the car park is from Mounts Bay Road opposite Mill Street.


    • Please note, strictly no further extension on parking orders after cut-off dates. If this deadline has passed, parking will only be available on a subject to availability basis on the day.